Advertising Apparel Planning Social Commerce 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
Retail TouchPoints
MARCH 11, 2022
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. The race is clearly on to get a piece of what is expected to be a $1.2
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Retail TouchPoints
JUNE 7, 2021
The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Brand Content is a Key Driver in Inspiring Social Purchases.
Retail TouchPoints
MAY 19, 2023
Example of the new Pinterest Premiere Spotlight advertising offering. The campaign also highlights Pinterest’s new Premiere Spotlight video takeover offering (currently in beta), which will showcase Banana Republic’s wedding guest styles in a premium, exclusive placement on the Search landing page for 24 hours.
Retail TouchPoints
DECEMBER 21, 2023
Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.
Retail TouchPoints
OCTOBER 25, 2023
The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.
Retail TouchPoints
JULY 30, 2020
The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.
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