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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location.

Location 165
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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. Kohl’s Marketplace items also are eligible for in-store returns at any Kohl’s location.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

This investment in experiential retail has seen Banana Republic become a shopping destination with in-store styling services in every location and tailoring options in five. Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories.

Fashion 263
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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising. The first person to arrive at the location and nab the suit gets to keep it.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Others focus on deals found in specific locations, and some, such as Michelle St.

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How to Create Immersive Retail Experiences

Retail TouchPoints

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

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Why Superdry’s 3D billboard is “so much more than a gimmick”

Inside Retail

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms. “At