Remove Advertising Remove Apparel Remove Location Remove Promotions
article thumbnail

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Others focus on deals found in specific locations, and some, such as Michelle St.

article thumbnail

“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising. The first person to arrive at the location and nab the suit gets to keep it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Multinational athletic apparel retailer Lululemon recently announced its net revenue increased 20% (on a constant dollar basis) to $2.2 And localize your product selection, promotions and store layouts to address your customers’ unique needs. People have been saying “Retail is dead” for several years now.

article thumbnail

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 289
article thumbnail

Pricer Unveils New Connected Store Solutions at the Retail Technology Show

365 Retail

It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).

Outdoor 52
article thumbnail

Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

Advertisement. In the flagship location on Broadway in SoHo, a feature wall dotted with baseball gloves allows customers to grab product and test it out, while the entirely new lifestyle apparel line showcases the brand’s recent street-meets-sport ethos. Advertisement. COLUMBUS CIRCLE. Pop-Up & Museum.

article thumbnail

Mitigate Supply Chain Challenges with Data and Proactive Customer Communication

Retail TouchPoints

Getting the products out of origin destinations has been a real challenge, and it’s been very impactful in the apparel and furniture categories,” said Cochran. Address Supply Chain Challenges with Better Demand Data. Supply chain problems are inextricably linked with demand changes, which themselves have been dramatic.