Advertising Apparel Customer Experience Social Commerce 
Retail TouchPoints
MARCH 11, 2022
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.
Retail TouchPoints
DECEMBER 21, 2023
Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. Alicia Esposito 7.
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Retail TouchPoints
SEPTEMBER 20, 2022
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.
Retail TouchPoints
NOVEMBER 3, 2023
It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed.
Retail TouchPoints
AUGUST 17, 2022
They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.
Retail TouchPoints
JULY 30, 2020
The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.
Retail TouchPoints
NOVEMBER 18, 2021
“AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof?
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