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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Multinational athletic apparel retailer Lululemon recently announced its net revenue increased 20% (on a constant dollar basis) to $2.2 Helping customers leave the store with everything they need is a key way to enhance the customer experience. People have been saying “Retail is dead” for several years now.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. Alicia Esposito 7.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

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As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Retail TouchPoints

We believe generative AI is going to change virtually all customer experiences that we know ,” said Mehta and Chilimbi. “We We are excited about the potential of generative AI and will continue testing new features to make it even easier to find and discover, research and buy products in Amazon’s store. billion , and profits of $30.4

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

Although they are extremely tech-driven, they also want to engage with brands that are authentic, personal and ethical, according to the Association of National Advertisers. . That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

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