Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 244

Advertising Apparel Promotions Marketing 244

Retail TouchPoints

JANUARY 31, 2024

News of the wind-down first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale.

Fulfillment 213

Fulfillment Apparel Advertising Fashion 213

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. We want a world where there are multiple options for advertisers to direct their performance spend, not just two or three.

Advertising 273

Advertising Merchant Services Apparel Marketing 273

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

Apparel 98

Apparel Consumer Marketing Advertising 98

Retail TouchPoints

SEPTEMBER 29, 2022

Essity is now becoming the global market leader in leakproof apparel, which is an important step towards our goal of being the world’s fastest-growing company in intimate hygiene, providing increased wellbeing for customers and consumers,” said Magnus Groth, President and CEO of Essity in a July statement.

Apparel 182

Apparel Finance Advertising Consumer 182

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 261

Advertising Apparel Marketing Promotions 261

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 268

Consumer Customer Experience Apparel Advertising 268

Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Advertising 130

Advertising Marketing Consumer Finance 130

Retail TouchPoints

JUNE 9, 2023

In many instances, declines occur because consumer shopping patterns shift over time. That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. When that happens, a retailer becomes the consumer’s choice, or at least one of the top choices. For example, at category killers like T.J.

ATS 242

ATS Advertising Promotions Consumer 242

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Advertising 278

Advertising Accounting Marketing Promotions 278

Retail TouchPoints

DECEMBER 14, 2021

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency.

Jewelry 301

Jewelry Social Commerce Apparel Advertising 301

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 252

Merchant Services Advertising Apparel Planning 252

Retail TouchPoints

SEPTEMBER 26, 2023

The agency has had its eye on Amazon for several years, most recently filing suit in June 2023 over Amazon membership practices that made it difficult for consumers to cancel Prime memberships. Amazon strongly disagreed with the lawsuit’s allegations and questioned the motives of the FTC in filing it. But that’s not how competition works.

Advertising 242

Advertising Fulfillment Customer Experience Apparel 242

Retail TouchPoints

FEBRUARY 20, 2023

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

Advertising 226

Advertising Sporting Goods Returns Inventory Management 226

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

Returns 255

Returns Checkout Apparel Advertising 255

Mass Relators

JUNE 15, 2023

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

Advertising 98

Advertising Point of Sale Accessories Apparel 98

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Advertising 226

Advertising Consumer Customer Experience Marketing 226

Retail TouchPoints

AUGUST 17, 2020

Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability. Robert Passikoff: What defines loyalty itself hasn’t shifted, unless a brand or business has totally disappointed the consumer.

Apparel 243

Apparel Advertising Consumer Marketing 243

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. Product Sales May Not Matter, but Advertising Sales Matter a Lot.

Merchant Services 296

Merchant Services Advertising Shopping Drop-Shipping 296

Retail Focus

MARCH 3, 2023

For example, many retailers in the past used consumer-based sales promotions to attract the attention of their target audience, such as ‘buy one get one free’ (BOGOF) offers. For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements. Lululemon has a similar reputation.

Promotions 130

Promotions Advertising Apparel Consumer 130

Retail TouchPoints

FEBRUARY 7, 2023

We expect RMNs to expand beyond grocery into apparel and specialty and convenience stores. While these segments lack some of the strong supplier relationships that exist in grocery, based on our observations and experience, we expect them to benefit substantially from on-site, off-site, and endemic/non-endemic advertising.

Grocer 251

Grocer Apparel Department Stores Point of Sale 251

Retail TouchPoints

DECEMBER 5, 2022

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

Fast Fashion 162

Fast Fashion Fashion Payment Services Shopping 162

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Consumer 320

Consumer Thrift Store Fashion Marketing 320

Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

Marketing 130

Marketing Fashion Advertising Consumer 130

Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Hunton Andrews Kurth

JANUARY 11, 2023

Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping. FTC Votes to Issue Revised Endorsement Guides for Public Comment.

Apparel 98

Apparel Advertising Accounting Fashion 98

Retail TouchPoints

JULY 17, 2023

However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. “We How much are they spending?

Location 182

Location Visual Merchandising Store Operations Wholesale 182

Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. Orders from these campaigns more than doubled those of last April.

Marketing 194

Marketing Beauty and Health Sporting Goods Advertising 194

Retail Focus

DECEMBER 10, 2021

Adjacent to Hugo BOSS and Radley, Police’s new 1,500 sq ft store features Police’s full range of lifestyle and apparel products. Its products are now distributed to more than 80 countries and have been advertised by numerous celebrities including David Beckham, George Clooney and Antonio Banderas.

Accessories 189

Accessories Fashion Apparel Advertising 189

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”

Consumer 104

Consumer Shopping Customer Experience Payment Services 104

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Consumers want it now, and they can get it now with online shopping, which is available 24 hours a day, seven days a week.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Inside Retail

FEBRUARY 5, 2023

They claim that more than 30,000 workers in eight factories that produce Adidas apparel are owed $11.7 Consumers, in his opinion, are also finding it hard to give up on their addiction to fast fashion so they are inadvertently going along with the greenwashing. million in wages. According to Netto, Vamos has a point.

Fast Fashion 130

Fast Fashion Fashion Advertising Management 130

Inside Retail

MARCH 26, 2023

Research by the Australian Fashion Council in 2022 found that 260,000 tonnes of clothing in Australia was reaching landfill each year, at a consumer cost of $9.2b. Meanwhile, she said that newer players such as Shein had fuelled a cultural phenomenon where consumers were obsessed with newness.

Fast Fashion 246

Fast Fashion Fashion Consumer Returns 246

Retail TouchPoints

FEBRUARY 9, 2021

An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. McKinsey confirms that 75% of U.S.

Shipping 296

Shipping Consumer Shopping Accessories 296