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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

Electric shock to profits The popularity of electric bikes and scooters has been a key driver of revenue for the business recently, with electric bikes accounting for 99 Bike’s biggest growth category. “We Australia is the strongest market for the business. We think of it as an extension of our store network,” Garnsworthy added.

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

A network outage can mean lost sales in the short term, as shoppers simply move to another brand for that purchase, or losses in the long term if that customer does not return. While the report primarily focuses on how AI can optimize store layouts and marketing strategies, there is an underlying message on data security.

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How Wholesalers Can Jumpstart Expansion Efforts

Independent Retailer

That being said, if a company’s expansion efforts are not managed properly, global marketing success will be unattainable. . While all of these new opportunities sound exciting, entering a new market unprepared can be a massive drain on resources with little to no return. Build an International Marketing Campaign.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible. We’ll explore this new approach in depth, what it means for brands and consumers, and how it will affect marketers and those working with them.

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Amazon Return Pallets For Sale: How to Profit

Independent Retailer

A big trend among some online sellers is buying Amazon return pallets and overstock and flipping the items for big markups. What are Amazon Return Pallets? Why Would You Want Amazon Return Pallets? Where to Buy Pallets What is the best time to buy Amazon return pallets? What is the Process?

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