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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Dynamic Online Assets. Amplifying Social Media Presence. of its total revenue in 2020.

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12 Best Apps for Etsy

Small Biz Trends

Whether you need to track inventory, manage your Etsy account orders, or create marketing materials, we’ve got you covered. They make it easy for sellers to keep track of their inventory, update their listings quickly and easily, perform marketing, and more. Do marketing tasks. It depends on what you need!

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5 Tips to Turn Your Instagram Posts into Purchases

Retail Next

In this post, I’ll take a look at five of the best ways to break through the Instagram clutter to attract more followers, drive engagement and spur online and in-store purchases. . Tip 1: Start with a Instagram Business Account. Before you start: Confirm your market supports shoppable posts. Create a Instagram Business Account.

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How to Boost Your Social Media Presence

Independent Retailer

Getting creative and finding various ways to make your account stand out is key, but where do you start? Before you and your team establish some social media marketing tactics, it is important to know what is trending and the best ways to catch a user’s attention. . Geo-Tag Your Posts to Target Locals. All Eyes Are on Videos.