Remove tag consumer-protection
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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Without a doubt, this year’s most talked about beauty dupe has been the MCoBeauty Flawless Glow Luminous Skin Filter: a $35 foundation promising consumers the perfect dewy complexion. Can a dupe be too good?

Consumer 130
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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. Being keen consumers, we knew what we wanted,” she said. “We

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RangeMe Recap of the 2022 Global Market: Spring Buying Days

Rangeme

The 2022 Global Market: Spring Buying Days, a four-day immersive purchasing, discovery, and educational experience facilitated by ECRM and powered by RangeMe, just took place March 28 – April 1. Plus, attendees got to join live educational sessions from cutting-edge leaders in the consumer packaged goods (CPG) and retail industry.

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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Pricing plays an important role in shaping consumer perceptions about a brand. Does my strategy take both price and value into account? FLASH SALE!

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[Webinar] Increasing Your Share of Shelf with Suggestive Selling

Wiser

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

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Jason & Scot Show Episode 266 – Minoan CEO Marc Hostovsky on Native Retail

Retail Geek

Monoan makes it easy for consumers to natively purchase products that they have tried and loved during hospitality experiences. It was sort of combination of just being I was just consumed by this idea of like I was really frustrated. Marc Hostovsky , CEO of Monoan an innovative “Native Retail” concept.