Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 141

Marketing Promotions Outdoor Consumer 141

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed.

Clienteling 255

Clienteling Consumer Accounting Boutique 255

Wiser

MAY 26, 2020

We often think of the connection between brands and customers as something that’s done through marketing. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want. So much promotional effort is spent telling people about products.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Retalon

MARCH 9, 2021

Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. Low prices leave little room for promotions or end-of-lifecycle markdowns. The challenge many retailers face with new product pricing is the lack of actionable information. No two markets are alike.

Bundled Pricing 41

Bundled Pricing Promotions Markdowns Advertising 41

Wiser

AUGUST 11, 2021

Are your displays and promotions set up properly? We have answers in this webinar, held on August 5, 2021, and hosted by the Category Management Association. Now you’re in over 40, 000 accounts with over 100 million bottles sold. How does your brand look inside brick-and-mortar stores ?

Accounting 78

Accounting Management ATS Drop-Shipping 78

Retalon

JUNE 10, 2020

may cover generic approaches to managing and optimizing price for any given product, but they don’t account for the most critical variables that determine your pricing success. Retailers who don’t account for these considerations often struggle with profitability. ultimately determine how profitable your business is.

Planning 41

Planning Markdowns Promotions Accounting 41