145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Retail TouchPoints
AUGUST 23, 2021
The floor care category in China 10 years ago was tiny, but through local investments and a growing middle class it’s now become the second-largest floor care category in the world behind the U.S.,” brands can enter the Chinese market and take part in the world’s largest shopping event, 11.11. accounts for another 10%.
Let's personalize your content