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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

Wholesale 229
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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. Since entering the Australian market 10 years ago, it has become Swanndri’s second biggest market after New Zealand.

Outdoor 130
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“Way cooler than anything I’ve seen”: Thrills puts Hard Yakka into collab

Inside Retail

Operated by Wesfarmers’ Workwear Group, Hard Yakka began noticing more of its products being worn at festivals in recent years, and realised it needed to capture a new, younger market. The purpose behind the collection is far greater than the pieces; it’s about taking accountability and doing our part.”.

Wholesale 130
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

I’m not an accountant, but stores are on the asset side of the balance sheet for a reason, and they need to be leveraged as much as possible to squeeze as much out of them as you can.”. comparable sales growth during the quarter thanks to shoppers returning to the outdoors — well above the 0.2% Foot Locker managed solid 6.9%

Consumer 311
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Candles to cleaning: Diptyque finds beauty “where no beauty is expected”

Inside Retail

In a crowded market like the home fragrance category, where everyone from fast fashion and beauty brands to discount department stores and pharmacists are selling candles, it’s near impossible to create and retain cut-through, much less develop an iconic brand synonymous with luxury and quality like 60-year-old Parisian brand Diptyque.

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Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Retail TouchPoints

As of July 2023, store sales were up 50% from the opening and now account for 8% of the business, an impressive number for a brand that up until May was almost 100% online. One of the brand’s few wholesalers was a small boutique on Charleston’s King Street. But the goal of the Kenny Flowers brand has never been to blend in.

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Joules swings to profit thanks to online sales boost

365 Retail

The Leicestershire-based group – famous for its posh wellies – saw online sales race 48% ahead to £122 million in the year to May 30 and now account for more than three-quarters (77%) of all retail revenues. Fashion chain Joules has returned to annual profit as it rode out the lockdown disruption thanks to surging online sales.