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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Identifying Your Target Audience. Social Media.

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5 Ways Retailers Can Use Video Marketing

Retail Next

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

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The retail contest between CBDs, malls and online is set to reshape our cities

Inside Retail

Aussie consumers spent a whopping A$353 billion on retail goods in 2022 compared with $275.3 Over the same period, online retail spending increased by 132 per cent from $27.5 It now accounts for just over 18% of retail spending in Australia, up from 10 per cent in 2018. billion in 2018 – a 28.2 per cent increase.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. We’re experts in the outdoors,” Barrett continued. “As Platform for advice.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products. Up to 100 people can now log in to their Prime accounts and chat with others while watching synchronised content.

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Hotter reports double hike in casual shoe sales through lockdowns and beyond

365 Retail

Hotter, the comfort footwear brand, which has more than 4 million customers worldwide, has this week announced that the sale of active and outdoor shoes jumped up by 65% in July 2021 compared to July 2019, a category which now accounts for 20% of its total footwear sales, up from 11% in July 2019. .

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Inside the rise of activewear in China

Inside Retail

shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. With a focus on the US, its marketing promotes diversity and a global outlook.

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