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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Preparing for the future of online retail

Inside Retail

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. These and other trends are pushing many retailers to innovate on the fulfilment front. Fulfilment of the future.

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The Top 5 Retail ERP Software Features to Look For

Retail TouchPoints

In today’s competitive and connected retail market, one mistake or delay can result in losing ground to a competitor. One of the most powerful tools you should implement to ensure your long-term success is a retail Enterprise Resource Planning (ERP) system. What is a Retail ERP System? That is not all.

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6 POS Software Performance Metric Thrift Stores Must Track

I Vend

In a survey of 10,045 consumers, 95% said their ‘most used electronic device’ was their smartphone, and sales account for half of the trillion dollars revenue in 2024. For retailers selling consumer electronics, there’s opportunity, but there are still challenges, including: • Stock planning – Consumer electronics moves fast.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. Now, dozens of others have followed suit, making the leap from entirely digital to opening brick-and-mortar locations. There shouldn’t be a disconnect between the online brand shoppers fall in love with and the C2B retail space.

Shopping 209
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MAGIC Welcomes New Nashville Show

Independent Retailer

MAGIC , the leading industry connector for the trend and young contemporary markets, organized by Informa Markets Fashion, recently announced its 2022 event calendar, which includes the debut of a new event – MAGIC Nashville, aimed to expand the retail market and fill gaps between primary buying seasons.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Customers had to Facebook message a hashtag to the Kit Kat account.

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