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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands.

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Preparing for the future of online retail

Inside Retail

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . These and other trends are pushing many retailers to innovate on the fulfilment front. Answering these and other key questions can help ensure brands and retailers stay at the forefront of a constantly shifting e-commerce environment.

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Just Eat Partners with ASDA and LEGO for Innovative Toy Delivery Service in the UK

365 Retail

The trial phase will introduce LEGO products to the virtual shelves of five ASDA stores located in Hartlepool, Cwmbran, Dundee Milton, Watford, and Hunts Cross. Over the past year, the company has forged numerous grocery partnerships, including those with Sainsbury’s, Iceland, and the Co-op, broadening its scope within the UK market.

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Vietnam’s Vincom shifts focus from expansion to upgrades

Inside Retail

Vincom tries to cover itself with four tailored formats: Vincom Center, which is designed for high-density locations; Vincom Mega Mall, a retail/entertainment concept averaging about 110,000sqm of gross floor area (GFA); and Vincom+ and Vincom Plaza, two formats that are oriented toward smaller provincial cities. per cent.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

Act small: Add a feature to your website allowing customers to search inventory availability in local store locations. It also helps to set expectations and avoid disappointment after selecting an item online, only to find it is out of stock in their nearest physical location. Prior to joining Merkle, Katz was a member of the U.S.