Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success
Retail TouchPoints
JANUARY 14, 2022
As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts. 18 and Dec. 18 and Dec.
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