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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the explosive growth of online shopping. A huge part of retaining customers is having a return policy that is clear and concise, giving customers the security they expect and want.

Returns 324
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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Online return fraud cost U.S. For every $100 in returned merchandise accepted, U.S. to return fraud, the NRF has calculated. While it is possible for shoppers to commit return fraud innocently simply by mis-reading the returns policy, a significant number of returns are the result of premeditation and malicious intent.

Returns 265
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The Iconic launches brand campaign following fraud scandal

Inside Retail

The Iconic has launched a new branding campaign over a month after the online fashion retailer found itself in defence mode due to fraudulent transactions made via customers’ accounts. ” In January, The Iconic committed to refunding customers after fraudulent orders were made on their accounts. .

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Stylists in Residence at Toombul Shopping Centre, QLD. Image: Supplied.

Fashion 246
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One in 10: How retailers can navigate the looming threat of “returns fraud”

Inside Retail

Returns present a complex challenge for retailers of all sizes, not only contributing to their carbon footprint, but also eroding their profit due to the cost of managing and paying for reverse logistics and, in some cases, leading to fraud. Meanwhile, the use of returns by customers continues to grow in popularity.

Returns 130
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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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How Amazon Uses AI to Enhance Online Apparel Shopping

Retail TouchPoints

For brands, Amazon offers a Fit Insights Tool based on LLMs that contextualizes returns and size chart analyses with customer reviews and uses machine learning to identify defects in size charts. It also takes into account sizes bought — and kept — by similar customers for the same product or similarly fitting products.

Apparel 147