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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The Flipkart Group — India’s homegrown digital commerce conglomerate that is majority-owned by Walmart — has raised U.S. The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe.

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Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

Some of Walmart’s current experiments in this space include: Walmart’s fashion brand Scoop took over the Runway Z space in Zepeto with avatar fashions and more. Later this month players will gain the ability to purchase physical items natively within the game using their Walmart account.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school. Deborah Kilpatrick is the Co-founder and VP of Marketing at SourceKnowledge , a mrge company.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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