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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places.

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What is Visual Merchandising?

Wiser

Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. Has roughly two decades of experience with Clorox and Procter & Gamble.

Consumer 148
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Elements of a Great Retail Display

Retail Adventures

List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.