Wiser
DECEMBER 8, 2020
For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places. By understanding what consumers are looking for, you can present the most desired items so they’re impossible to miss, with cross-merchandising and bundles to make them more appealing.
Wiser
MAY 14, 2020
Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Even the kind of music you play in your stores says something about the merchandise and the brand. Find Opportunities to Cross-Merchandise. Tell a Story.
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Retail Adventures
MARCH 21, 2022
Three Cats began as a coffee shop but later became a fine dining establishment when Mary Liz partnered with the famous Chef Matt Prentice, who liked her approach to business and charitable works. For inspiration in between, Mary Liz shops everywhere for ideas – including gas stations and mini-marts – but especially indie retailers.
Wiser
OCTOBER 2, 2020
Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. Has roughly two decades of experience with Clorox and Procter & Gamble.
Retail Adventures
JANUARY 27, 2022
List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.
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