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5 Effective Strategies for Landing New Retail Accounts in Q4

Rangeme

If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?

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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Consider Cross-Merchandising Opportunities. Promote the items as a whole outfit, or at least as a combination.

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What is Visual Merchandising?

Wiser

Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.

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What is Visual Merchandising?

Wiser

Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.

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Elements of a Great Retail Display

Retail Adventures

List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. To understand again, in this pandemic world, how might a better-executed planogram strategy across key channels and key accounts affect your situation positively. 3: Display Compliance.

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