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Retail TouchPoints
APRIL 19, 2024
After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. Textile production accounts for approximately 20% of global clean water pollution and 10% of global carbon emissions — a number that is only expected to get worse in the future.
Retail TouchPoints
OCTOBER 20, 2022
As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. In another example of sustainability in fashion, Cole Haan’s Generation Zerogrand II shoe contains rubber made from dandelions. Take a forward-thinking approach.
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Inside Retail
DECEMBER 5, 2021
Is the most important information on the label or the price tag? Of the world’s industries that profit from worker exploitation, the fashion industry is notorious , in part because of the sharp contrast between how fashion is made and how it is marketed. Do we really care, and what can we do? Who is responsible?
Retail TouchPoints
OCTOBER 15, 2021
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. billion in the U.S.
Inside Retail
JANUARY 19, 2023
Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”
Retail TouchPoints
NOVEMBER 23, 2021
Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the fashion vertical or Target and Walmart in the CPG space for the majority of sales, brands across the board were wary of entertaining direct-to-consumer initiatives (DTC) that might disrupt their wholesale business. However, all that has changed.
Retail TouchPoints
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.
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