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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 254
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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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What fashion can learn from runways at PayPal Melbourne Fashion Festival

Inside Retail

This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.

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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Australian fashion brands seek supply-chain sovereignty

Inside Retail

This is just part of the conversation happening with fashion brands and retailers across the country as pressures mount to gain control over notoriously complex supply chains and work towards circular, sustainable business practices. Externally, brands are feeling pressure from consumers and regulation. Earlier this year, R.M.

Fashion 246
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How FOMO drives consumers and retailers to participate in Black Friday

Inside Retail

For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. The post How FOMO drives consumers and retailers to participate in Black Friday appeared first on Inside Retail Australia. per cent up on 2022.

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