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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

The teen apparel retailer announced that it will be closing its flagship store in May – the brand’s only store in the country. Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

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10 Ways to Reshape and Refresh Your Product Portfolio

Retail TouchPoints

Closely assess your business and product portfolio’s needs according to the wishes and demands of your target market, then de-complicate your portfolio accordingly. You need to take into account real end-to-end profitability, your fully burdened net margins, cash flow impact, and strategic value to test your portfolio effectively.

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How to Configure the Adult Attribute in Your Product Feed

Store Growers

There are two ways to let Google know you sell adult products: at an account level (your store has items for adults only) and on a case-by-case basis (when some of the items you sell are intended for adults only). Age group] is usually important for items in the apparel product category.

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How Demographic Analysis Solutions Benefit Your Business

V Count

Countless studies have shown that several demographic factors play a key role in coming up with marketing strategies to drive business and achieve growth, but of course, it all depends on what’s the product and to whom you’re trying to sell it. You are unlikely to target older generations if you are selling a high-tech product.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.

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