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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

The teen apparel retailer announced that it will be closing its flagship store in May – the brand’s only store in the country. Throughout its latest financial year, store sales suffered from lockdowns in many of its markets, but e-commerce has managed to pick up some of the slack.

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10 Ways to Reshape and Refresh Your Product Portfolio

Retail TouchPoints

Closely assess your business and product portfolio’s needs according to the wishes and demands of your target market, then de-complicate your portfolio accordingly. You need to take into account real end-to-end profitability, your fully burdened net margins, cash flow impact, and strategic value to test your portfolio effectively.

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How Demographic Analysis Solutions Benefit Your Business

V Count

You are unlikely to target older generations if you are selling a high-tech product. Per Statista’s numbers, females who’re 18 years or older purchase sports equipment and gear more often; in fact, the athletic apparel market is roughly 60% women and 40% men. How Demographic Profiles Affect Shopper Behavior.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. But it’s managed to overcome this hurdle. ohmyroch I got the viral @marksandspenceruk bag!

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How to Configure the Adult Attribute in Your Product Feed

Store Growers

There are two ways to let Google know you sell adult products: at an account level (your store has items for adults only) and on a case-by-case basis (when some of the items you sell are intended for adults only). Age group] is usually important for items in the apparel product category.