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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. As a result, off-site retail media is expected to account for 18.5% of all U.S. retail media ad spend in 2024, with U.S.

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Retail Risk is Serious Business – and it’s Time we Acted Like it

Retail TouchPoints

Card skimmers are another common way for criminals to target retailers, and they are regularly found at gas pumps, self-checkout stations, ATMs and other point-of-sale terminals. Even on its own, customer data can reveal quite a bit.

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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

This approach proved successful in the mid-20th century and by 1960, grocery chains and supermarkets accounted for 70% of retail food sales. By 2022, grocery stores accounted for about 25% of total food spending. Unfortunately, those same retailers are struggling today. As such, traditional grocers are losing market share.

Grocer 173
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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). That’s a reasonable short-term fix, since most brand advertisers are already familiar with what those opportunities can do. Is it right for retail media advertisers?

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Retail media – the future of personalisation in a privacy-conscious world

Inside Retail

It’s privacy-first and gives both parties access to ready-to-buy audiences right at the point of sale, allowing for more precise targeting (right down to the SKU level). . You might have heard rumours that contextual advertising is the way forward in a post-cookie world. Collab is the brainchild of The Pistol.