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Top Posts of 2022

Hunton Andrews Kurth

Please click the links below to review these highlights. FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping.

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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How to Boost Your Social Media Presence

Independent Retailer

Getting creative and finding various ways to make your account stand out is key, but where do you start? Before you and your team establish some social media marketing tactics, it is important to know what is trending and the best ways to catch a user’s attention. . Geo-Tag Your Posts to Target Locals. All Eyes Are on Videos.

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A Guide to Pricing Your Products

Wiser

How to price your products is one of the most complex tasks and there are several factors to consider so that you can maintain a balance between product costs and effort, profit margin, and market demand. Staying aware of what else is going on in the market allows you to make informed decisions rather than moving blindly.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Merchant Promotions is a Google Merchant Center program that lets online advertisers show their promotions in their Shopping Ads. Here is what that looks like in the Google Search results: The advertiser in the screenshot above, MDMaxx, is offering $5 off on purchases over $100. What are Google Merchant Center Promotions?

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9 Ways To Boost Profits Today At Your Indie Salon 

Retail Minded

With a saturated market, you may wonder how to set your business apart from its competitors. Check And Review Your Credit Card Payment Service Options . Have you reviewed your payment processing contract recently? Put pictures of your customers on social media, and make sure they’re tagged. Review Staff’s Pay Structure .

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How to Use Dynamic Remarketing: Leverage Your Google Remarketing Lists

Store Growers

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This is how users are targeted based on their behavior During that visit, the Google Remarketing tags collect data based on website visitors’ actions.