Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

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Marketing Advertising Accounting Fashion 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Users can also purchase products influencers have tagged. Influencers regularly tag Alo products in their posts, which only brands with checkout-enabled Instagram Shops can allow.

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Wiser

FEBRUARY 9, 2021

Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations? This can create a challenge for brands and retailers.

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Promotions Store Layout Advertising Consumer 113

I Love Fashion

MARCH 16, 2021

Fashion Digital Marketing Agency. 90% of Instagram users follow business accounts. Instagram business accounts see an average of 1.46% monthly followers growth. The above stats are quite compelling, but what should be the roadmap for a startup Instagram account? Do people really care about shopping over Instagram?

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Accounting Marketing Fashion Promotions 52

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. These ads are the perfect solution for businesses that want to reach brand-new customers or simply advertise their brand among new potential buyers. To launch a Google Discovery ad campaign, you must have a Google Ads account.

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Advertising Accounting Location Promotions 68

Small Biz Trends

APRIL 15, 2021

Ecommerce platforms also help businesses manage their websites, marketing, sales, and other various operations. The first obvious perk is the ability of your business to reach a larger customer base and access markets outside your proximity. Top 12 Ecommerce Software Options for Small Business.

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Merchant Services Payment Services Drop-Shipping Shipping 122

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I Targeting option 2: In-market audiences.

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