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Beating Cookie Addiction with a Healthier Attribution Diet

Retail TouchPoints

Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. Other kinds of cookies come with their own merits for marketers. Server-side tagging is at your disposal to help you do just that. Don’t get us wrong.

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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed. In the past, she said, she has chosen not to respond to alleged knock-offs, but this time, she asked for a response. “I

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. A lot of businesses get caught up in the idea of gaining as many new customers as possible. 7: Optimize Your Marketing Strategies. Email marketing.

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. If your target audience is Gen Z and younger millennials (but let’s face it, there is something on TikTok for everyone) TikTok should probably become a part of your future marketing strategy.

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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. But if you manage your own Google Ads account, you can definitely use this article to perform a self-audit! Why You Need a Google Ads Account Audit? An audit gives you a second pair of eyes/brains on your account.

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How to Boost Your Social Media Presence

Independent Retailer

Getting creative and finding various ways to make your account stand out is key, but where do you start? Before you and your team establish some social media marketing tactics, it is important to know what is trending and the best ways to catch a user’s attention. . Geo-Tag Your Posts to Target Locals. All Eyes Are on Videos.