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Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

While the move is expected to cost the company £10 million ($18.5 IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. We will retain our social media handles and accounts for brand protection, however won’t be actively posting or replying to messages on the four platforms. Why was that?

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Social Media Marketing Courses

Small Biz Trends

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

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Retail Media: Everything You Need to Know

Retail TouchPoints

10, 2023 What is retail media? Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. For more on off-site retail media advertising, skip ahead to this section.

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Nurture New Opportunities Outside of the Walled Gardens

Retail TouchPoints

For those looking for new frontiers, it may be time to consider marketing your business on the open web. After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy.

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In 2020, the company paid $9.3 In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This is the second time Fashion Nova has entangled itself with the FTC.

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. .