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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

million in cash for the Zulily website and domain names, trademarks, tradenames, customer database, social media accounts and software, and said in a statement that it expects the Zulily site to be “fully functional” by the end of Q2 2024. plans to relaunch Overstock.com as a standalone site later this month. Beyond paid $4.5

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. Kohl’s is opening its third-party marketplace to sellers in all categories following a successful pilot of the platform.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

But medicine has trained me to work well under pressure, and make plans on the fly. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. I’m not on Facebook, and my Instagram account has six pictures of my dog.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.