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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Learning new habits.

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As spending dips, can fashion rentals help Asos return to profit?

Inside Retail

Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending. An important move As a way to attract more cost-conscious consumers, Asos’ deal with Hirestreet makes a lot of sense.

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Zalora talks e-commerce growth drivers, consumer trends in new report

Inside Retail

According to the e-commerce company’s latest Trender report, emerging innovations like ‘shoppertainment’ and virtual retailing are enabling brands to further diversify their omni channel offerings and cater to modern consumers who expect more from online retail platforms. Another driver is demographics.

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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

It speculated that future fashion collections could be made with a creative director and an AI program to bring clothes and accessories to market faster, more efficiently and improve the CX factor as well. Beyond that, an increase in the production of clothing means that there is more choice for consumers than ever before.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Responsible menswear brand launches London store following six-figure investment

Retail Focus

Launching in 2021, Alder & Green is re-establishing what a modern menswear brand should be, by developing responsible men’s shirts and accessories to encourage consumers to buy less and buy better. Fashion brands have altered our attitudes through fast fashion, prioritising profit margins over ethical production.