article thumbnail

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Shoppable social posts are the cornerstone of social commerce. Step Four: Implement live shopping experiences.

article thumbnail

3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

article thumbnail

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases. A brand’s presence on social platforms is key.

article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

article thumbnail

How Visual Outfitting Helps Brands Create Inspiration at Scale

Retail TouchPoints

Social commerce. One leading example: Express , which is transforming from “a store at the mall” to a brand with purpose powered by a styling community. At a key step in the journey, right when she needed inspiration and guidance most, the brand has left her to figure things out on her own. Livestreaming.

ATS 244
article thumbnail

How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

Fflur Roberts, head of luxury goods at Euromonitor International, pointed to Fendi and Pokemon’s recent collaboration on a 2024 Lunar New Year campaign as a good example. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.