Independent Retailer

DECEMBER 17, 2024

A professionally compiled marketing calendar is a detailed plan that records all the company’s marketing events with a schedule of dates and times. Usually, a marketing calendar is made for a year or a quarter. How to use holidays to maximize marketing benefits? Why is it needed?

Marketing 52

Marketing Promotions Advertising Planning 52

Inside Retail

MAY 1, 2025

It was just starting to expand into the Australian market, and Airi was involved in building the new website. After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset.

Fashion 147

Fashion Customer Experience Advertising Promotions 147

Retail Dive

JUNE 27, 2025

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The event also includes new one-day deals on beauty, apparel and home items.

Beauty and Health 59

Beauty and Health Department Stores Apparel Accessories 59

Inside Retail

JANUARY 21, 2025

Tammy, a straight-sized model, represents a body type that was the advertising norm in our industry over the last 30 years, explained De Winter. A brand that represents everyone After years of consistently diverse campaigns, the one featuring fitness influencer Tammy Hembrow caught Nala consumers by surprise.

Advertising 130

Advertising Accounting Consumer ATS 130

365 Retail

FEBRUARY 7, 2025

Given how much viewers value their opinions, influencers have been able to shape gaming trends even more than traditional advertising. When an influencer endorses a title, the heavy lifting is done for the marketing department. We can see the same effect when influencers recommend gaming accessories like controllers and headsets.

Retail Trends 52

Retail Trends Accessories Advertising Promotions 52

365 Retail

MAY 8, 2025

Data Analytics: Gaining Insights for Strategic Decisions The use of data analytics allows retailers to extract meaningful insights from customer behaviour, market trends, and operational performance. Such personalised interactions not only enhance customer satisfaction but also encourage repeat business.

Shopping 52

Shopping Promotions Consumer Accessories 52

Small Biz Trends

JULY 13, 2025

Effective Business Planning: Establish a clear niche, conduct market research, create a comprehensive business plan, and outline funding and operational strategies for success. Market Appeal : Eco-conscious consumers seek unique, sustainable items, giving you a clear target audience.

Thrift Store 84

Thrift Store Planning Marketing Promotions 84

Inside Retail

JANUARY 5, 2025

You can have the most beautiful advertising, the most incredible stores or the biggest celebrity names in the world wearing your product but if the design isnt perfect, the customer will not respond. RK: I explore everything I can about the brand’s marketing, its archives, online products, and packaging.

Fashion 130

Fashion Boutique Advertising Returns 130

Retail Gazette

JANUARY 28, 2025

Retail analyst Nick Bubb echoes this, saying that it “makes sense” for WHSmith to explore a sale of its high street business as it has “less and less in common now with the travel stores, focusing on food and drink and travel accessories” alongside books. What’s next for WHSmith?

Accounting 59

Accounting Visual Merchandising Accessories Advertising 59

Inside Retail

MAY 5, 2025

The online shopping experience will be localised to consumers in both markets. Leveraging a decade of experience Wrights decade of experience in retail and e-commerce strategy has helped her navigate not only the changing tariff situation, but also decisions around pricing, positioning and marketing channels.

Shipping 173

Shipping Advertising Fashion Consumer 173

Retail Geek

JUNE 13, 2025

It it’s not beyond the realm of possibility that they decide they just need to be like less in market for a particular week. Jason [7:53]Yeah I mean I think it’s interesting I think it makes sense for them to be there in general I feel like the.

Advertising 52

Advertising Merchant Services Drop-Shipping Specialty Retailers 52

Small Biz Trends

JUNE 18, 2025

Key Takeaways Market Opportunities: The candle industry is experiencing growth, reaching a projected value of $13.3 Customer Connection: Building a community around your brand is crucial; engage with customers through personalized products and direct interactions at local markets to foster loyalty.

Promotions 101

Promotions Consumer Marketing Beauty and Health 101

Inside Retail

JULY 2, 2025

Breezy ads, big discounts India’s luxury market is small but growing, with the rich splurging on Lamborghini cars and pricey watches. Mumbai-based Ira Soles is running new Facebook and Instagram advertisements which proclaim its US$32 “Tan Handcrafted Kolhapuris just walked the ramp at Prada… Limited stock.

Fashion 130

Fashion Advertising Promotions Consumer 130

Retail Dive

JUNE 23, 2025

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The retailer in May reported that first-quarter merchandise sales dropped by about 3.1%

Beauty and Health 115

Beauty and Health Department Stores Sporting Goods Marketing 115

Retail Dive

JUNE 23, 2025

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The retailer will release new products on a daily basis.

Payment Services 59

Payment Services Sporting Goods Apparel Department Stores 59

Inside Retail

JANUARY 13, 2025

A TikTok ban could force her and other small businesses to spend more on marketing and raise their costs. What will advertisers do? “The ongoing assumption is the app might not be updatable, but you’ll see a groundswell of usage,” said Craig Atkinson, CEO of digital marketing agency Code3. .

Advertising 130

Advertising Shopping Marketing Location 130

Small Biz Trends

JUNE 10, 2025

Research Your Market: Conduct thorough market research to identify local trends, target demographics, and competitors, which will inform your business strategies and service offerings. With the housing market constantly evolving, the demand for skilled home stagers has never been higher.

Payment Services 68

Payment Services Planning Marketing Space Planning 68

Small Biz Trends

JUNE 9, 2025

Key monetization strategies include ad revenue, sponsorships, merchandise sales, and affiliate marketing, each contributing to a diversified income stream. Consider conducting market research to understand what types of videos perform well in your chosen niche. Outline your target audience to tailor content that resonates with them.

Planning 90

Planning Marketing Advertising Promotions 90

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Williams names new chief marketing officer appeared first on Inside Retail. He will start on the new role in the coming weeks. The post R.M.

Marketing 247

Marketing Advertising Apparel Management 247

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 244

Consumer Marketing Accessories Advertising 244

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. For example, customers can get details on the latest gear and accessories and even learn how other Fender customers are using the product.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 310

Department Stores Accessories Apparel Advertising 310

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

Advertising 278

Advertising Accessories Marketing Shopping 278

Retail TouchPoints

OCTOBER 25, 2022

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Apple’s iOS 14.5 privacy changes. Doe Lashes .

Advertising 278

Advertising Marketing Returns Consumer 278

Retail TouchPoints

MARCH 24, 2023

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Third, I don’t know what assets Gap has to differentiate itself in a crowded market. Is it their audience?

Advertising 295

Advertising Merchant Services Wholesale Marketing 295

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Google is in a truly unique position to do this, having already cornered the market on “organizing the world’s information and making it helpful,” as Madrigal describes it.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

JUNE 26, 2024

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. He played a critical role in Target’s strategy reset in 2017 and the launch of its Roundel advertising business in 2019.

Accessories 262

Accessories Apparel Advertising Marketing 262

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. Moving from top-of-funnel to online conversions, generative AI can help digital marketers in at least three significant ways. This influence is already being felt across the buyer journey.

Shopping 246

Shopping Advertising Consumer Marketing 246

Inside Retail

JULY 31, 2022

By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data. The slumping economy is hurting sales of advertising, accessories and home products, Apple’s Maestri said in an interview, calling the units “pockets of weakness.”. billion.

Accessories 246

Accessories Advertising Consumer Marketing 246

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But],

Advertising 246

Advertising Fashion Consumer Accounting 246

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. A new generation of social marketing. Retailers of all stripes can jump on board, from fashion to beauty to accessories.

Shopping 246

Shopping Advertising Fashion Accessories 246

Retail TouchPoints

NOVEMBER 3, 2022

Select locations will include a Little White Dress Boutique and Flower Girl Shop, as well as a “shimmer and shine” shop that houses designer shoes and accessories. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.

Customer Experience 274

Customer Experience Clienteling Boutique Accessories 274

Retail TouchPoints

JUNE 7, 2021

The most common product categories purchased were: Video games and accessories ( 44% ); Toys and hobbies ( 29% ); Jewelry and watches ( 26% ); Apparel and accessories ( 25% ); and Books or audiobooks ( 23% ). Social Advertising: Annoying but Effective. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market. billion in 2024.

Department Stores 262

Department Stores Boutique Fashion Accessories 262