Retail TouchPoints

DECEMBER 15, 2023

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety of children. Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences.

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Retail TouchPoints

JANUARY 12, 2024

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.

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Fashion Consumer Marketing Customer Experience 301

Inside Retail

APRIL 7, 2024

The aim is to teach leaders and future leaders about the innovation principles that are lacking in the retail environment and empower their teams to think differently. One of the participating charities, and the ultimate winner of the competition, was Melbourne-based streetwear label and social enterprise HoMie.

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Finance Fulfillment Planning Customer Experience 264

Retail TouchPoints

APRIL 3, 2024

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. So how do you go about creating a content calendar?

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Promotions Customer Experience Point of Sale Accessories 276

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. I’m excited about the idea of getting the static board that everyone is going to see, and then the digital that will enable a variety of content within it. The vast majority ( 88% ) of U.S.

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. The company’s own 2021 Sustainability and Social Impact Report (later removed from the site) found only 2% of its factories and warehouses met its own worker safety standards , with the rest requiring corrective action.

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Inside Retail

JANUARY 18, 2024

Inside Retail spoke to Olivia Magnan, Goodbyes co-founder, about the year that was and the year ahead. I think the surge in secondhand [shopping] is making significant strides in competing with traditional fashion retail, which is what we’re all about, trying to encourage people to shop secondhand over new.

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Inside Retail

MARCH 27, 2024

Here she speaks to Kate Spade New York’s latest campaign featuring American actress Stephanie Hsu and the brand’s social impact mission, which emphasises the importance of advocating for mental health awareness through collaboration. Inside Retail : The Spring 2024 campaign seems to represent a milestone for Kate Spade New York.

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Retail TouchPoints

NOVEMBER 9, 2023

As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. It combines social impact with community-driven creativity, setting the stage for a new kind of social entrepreneurship in the virtual world.” Cosmetics has launched e.l.f.

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Inside Retail

AUGUST 22, 2022

Ethical sourcing, better packaging, and practical carbon-reducing measures are all key ways for retailers to become more socially and environmentally responsible. Complete an audit of your carbon impact and implement an action plan to reduce your impact over the next two years. Getting practical. Check your suppliers.

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Consumer Promotions Planning Management 246

Inside Retail

APRIL 8, 2024

The frequency of social contact has also been declining for decades, with data from the Hilda survey showing a relative decline of 11 per cent since 2001. It’s easy to blame it all on smartphones and socials, but architecture and third spaces have a huge impact. But what does all this have to do with High Street Retail?

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Inside Retail

NOVEMBER 16, 2023

Too much tech in our working day can negatively impact our mental health and well-being. Research conducted by Gary Small and colleagues from the David Geffen School of Medicine at the University of California also found that frequent digital technology use significantly impacts brain functions and people’s behaviour.

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Inside Retail

MAY 21, 2023

Born out of Nan Fung Group’s textile legacy in Hong Kong, The Mills Fabrica is a next-generation platform that aims to catalyse innovations for sustainability, environmental and social impact. The company is working towards accelerating innovations for sustainability, environmental and social impact.

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Fashion Apparel Management Accessories 245

Retail TouchPoints

DECEMBER 13, 2023

Sustainable beauty considers the environmental impact of the beauty industry and the health and well-being of both the individual and the planet. Gone are the days when beauty brands could freely display vague claims about their products’ ingredients without shopper pushback. Additionally, glass is infinitely recyclable.

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Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business. However, Apple’s Sii score of 68.9

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Department Stores Target Market Checkout Consumer 288

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

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Promotions Customer Experience Consumer Marketing 145

Retail TouchPoints

OCTOBER 20, 2023

Sustainability and the ‘Cost of Compliance’ The era of ESG (environmental, social and governance) is upon us, as customers, corporations and countries encourage, embrace and demand business practices that are socially just. Only the crazy people don’t have a sustainability and social responsibility plan.”

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Accounting Fashion Apparel Promotions 328

Inside Retail

FEBRUARY 26, 2024

David Boyer, VP, head of ANZ at Auctane, underscored the transformative potential of this finding: “Today’s informed consumer seamlessly navigates physical touchpoints like brick-and-mortar stores, social media discovery channels, and even embraces innovative solutions like AI-powered assistants.

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Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

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Management Advertising Marketing Accounting 236

Retail TouchPoints

MARCH 27, 2024

The group also carries its own bias, with those who are more vocal and confident in social settings benefiting, leaving those who might be insecure or uncertain to shy away from crucial forums for questioning and role-play scenarios. Bridging the Gap Between Failure and Impact The power of learning comes firstly in being able to fail.

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Retail TouchPoints

MARCH 11, 2024

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. Brands need to be more honest about what loyalty really means. Product Collabs: E.l.f.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

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Inside Retail

DECEMBER 3, 2023

We’re talking about Generation Alpha – or people born between 2010 and 2024. It was during research for this book that I realised no one had given a label to the next generation that was about to commence. Yet, a new generation was about to begin. But Alphas are already having an impact on household purchasing choices.

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Advertising Payment Services Consumer Finance 264

Retail TouchPoints

SEPTEMBER 9, 2022

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways.

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Apparel Consumer Fashion Management 329

Retail TouchPoints

MARCH 1, 2023

In 2021, Americans spent nearly $105 billion on lottery tickets, or about $320 a year for the average adult. Consumers are even purchasing lottery tickets whose proceeds go to social causes. Incorporating high-impact video into your lottery campaigns will enable you to reach the right consumer at the right time with the right message.

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ATS Advertising Consumer Marketing 272

Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. ” 5 Key Takeaways About the Physical Store Experience Key takeaways uncovered during the research process include: 1.

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Visual Merchandising Consumer Outdoor Checkout 312

Retail TouchPoints

MARCH 20, 2023

Key channels where cannabis brands have had to work around tight restrictions include social media, where the major players have specific rules about the kind of content that can be shared — and in most cases have banned paid content in this category altogether. That’s why I’m excited about Twitter.

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Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. The resulting impact is exponential — when a company earns their trust, 90% of consumers say it also earns a recommendation to friends and family.

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Consumer Apparel Accounting Promotions 245

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

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Retail TouchPoints

OCTOBER 19, 2022

Retailers can share existing social content and campaigns in the space to reach Klarna customers more directly, and also have the option to partner with Klarna to be featured in curated content and campaigns. Social Consciousness Activations. All products featured can be purchased directly from the videos.

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Retail TouchPoints

JULY 21, 2023

But folks on both sides of the aisle rushed to see what the hype was all about, and the platform gained a staggering 10 million signups in the first seven hours of launch, and 100 million users in just five days. And every social platform has one: for inspiration and creativity, users go to Pinterest.

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Advertising Marketing Consumer Social Commerce 239

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1].

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Merchant Services Payment Services Social Commerce Returns 266

Retail TouchPoints

FEBRUARY 20, 2024

We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment.” Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.

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Retail TouchPoints

NOVEMBER 9, 2022

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

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Consumer Planning Fashion Accounting 239

Inside Retail

OCTOBER 31, 2023

Inside Retail: Tell me about Pavement’s relaunch in collaboration with Big W. Ultimately, we] wanted to offer a cruelty free, affordable option that is about fun, self care and positivity. BN: Covid had a major impact on the profitability of the Pavement chain as it did many other retail brands and centres.

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Fashion Department Stores Wholesale Consumer 263

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

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