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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

trillion in 2025, and this growth means that AR experiences will “have the potential to change the social commerce game for brands targeting tech-savvy consumer demographics,” according to a recent TIME report. Experiential Effects: Give Your Customers a Gift. What does that mean?

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Retailers can’t afford to discount the customer experience this December

Inside Retail

billion for the four day event this year marginally above the predictions ahead of both the 2021 and 2022 events. The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even. Tip #4: Strong brand values are make-or-break.

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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.

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3 Customer Experience Predictions for 2022

Frank Mayer

As the new year dawns, 2022 CX strategies across industries will continue to center on convenience and consumer satisfaction by nurturing omnichannel plans and implementing the latest technology. Read on to discover three customer experience predictions for the upcoming year. The Hybrid Shopping Experience.

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How to build a better customer experience in a cost-of-living crisis

Inside Retail

Price and value are at the forefront of everyone’s minds. But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? Existing customers tend to spend nearly a third more too. Customer experience is driven by your people’s experience.