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TikTok’s potent growth engine: From #ForYouPage to fast sales

Inside Retail

UK-based skincare brand The Ordinary’s AHA 30% + BHA 2% Peeling Solution went viral on TikTok in late 2020, leading to stock shortages across multiple markets and a sustained lift in sales through 2021. This wasn’t a planned media buy – it was organic, user-driven buzz amplified by algorithmic force. The retailer’s response?

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What it means to build a ‘DTC-smart’ brand for today’s retail environment

Inside Retail

Instagram now favours Reels, and TikTok simply makes virality a lottery, with seemingly no best-practice plan in place for marketers to follow. A 2023 report from e-commerce growth agency Common Thread Collective revealed that the average return on ad spending for DTC brands fell by 38 per cent between 2021 and 2023.

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Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale

Retail TouchPoints

secondhand market saw its strongest annual growth since 2021 , outpacing the broader retail clothing market by 5X and growing 14% , according to resale platform ThredUp s 13th annual Resale Report. In fact, consumers already plan to spend 34% of their apparel budget on secondhand in the next 12 months.

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Nike to Shut Down Digital Fashion Brand RTFKT

Retail TouchPoints

RTFKT , the Web3 sneaker brand that Nike acquired in 2021 , will wind down operations by the end of January 2025, transitioning into an archived site to showcase the designs created for the platform. That’s the true RTFKT legacy: showing the world that when you dare to imagine differently, you can transform culture itself.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. The race is clearly on to get a piece of what is expected to be a $1.2

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9