TikTok’s potent growth engine: From #ForYouPage to fast sales
Inside Retail
JUNE 12, 2025
UK-based skincare brand The Ordinary’s AHA 30% + BHA 2% Peeling Solution went viral on TikTok in late 2020, leading to stock shortages across multiple markets and a sustained lift in sales through 2021. This wasn’t a planned media buy – it was organic, user-driven buzz amplified by algorithmic force. The retailer’s response?
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