Remove 2021 Remove Marketing Remove Returns Remove Social Commerce
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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

Returns 281
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Top Retail Trends of 2021

365 Retail

As 2021 reaches its close, the retail industry has undergone a number of dramatic changes within the past several months. Continue reading to familiarise yourself with the top retail trends of 2021. . The proliferation of social commerce. A rise in influencer marketing . A rise in online shopping .

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Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

Retail TouchPoints

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom. and ROAS rising 29% year-over-year.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. Website traffic: More than 4.5

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

is making significant investments in the space with the launch of an AR Lab in 2021 to help brands develop AR experiences and the acquisition of AR commerce company Vertebrae earlier this year, among other moves. Not to mention that AR try-on has been proven to increase conversion and reduce returns.

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How #booktok is helping save indie bookstores in the US

Inside Retail

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027. per cent.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 144