Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings
Retail TouchPoints
MAY 9, 2022
The partnership establishes Foot Locker as adidas’ lead partner in the basketball category and aims to drive more than $2 billion in retail sales by 2025, nearly triple the partnership’s revenue from 2021. Foot Locker’s enhanced relationship with adidas may help the retailer fill the gap created by its shift away from Nike.
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