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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design. The 2021 winners of Retail TouchPoints’ and design:retail ’s 40 Under 40 are: Liz Aiello , Senior Associate , MG2. Mia Croft , Creative Director , Native.

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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 219
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Strengthening Customer Loyalty in Today’s Market

Retail TouchPoints

billion in sales in 2021. Retailers can bring loyalty programs to the next level by adding proximity marketing based on in-store location throughout the journey. These solutions allow retailers to target their customers and market them individually, all in real time.

Marketing 224
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 289
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The Rise of Micro Markets in Airports

Retail TouchPoints

Micro markets are one of the key self-service options that are becoming increasingly popular in airports. Micro markets also offer simple and secure payment options, allowing tourists to pay with their credit card and not have to worry about taking out or exchanging cash.

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Destination XL Group Hires Former BB&B Exec as Marketing Chief

Retail TouchPoints

has hired James Reath, former SVP of Marketing at Bed Bath & Beyond , as its new Chief Marketing Officer. Reath will manage overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce for the company, which operates the DXL Big + Tall and Casual Male XL brands. Destination XL Group, Inc.

Marketing 223