Remove 2021 Remove Customer Retention Remove Promotions
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Clarus Commerce Rebrands as ebbo Following PrizeLogic Acquisition

Retail TouchPoints

Loyalty solution provider Clarus Commerce has officially rebranded as ebbo in the wake of its acquisition of PrizeLogic in late 2021. The new branding was created to signify the combination of Clarus Commerce’s loyalty offerings and PrizeLogic’s loyalty, promotion and rebate programs.

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The Future of Retail and AI

Retail TouchPoints

Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. In 2021, retailers will utilize the data they’ve gathered over the past year to focus on customer retention and fostering brand loyalty.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

To put it simply, WhatsApp vastly improves customer engagement possibilities by providing for all the essentials under one roof, including the ability to integrate AI support bots and promotional campaigns. It’s not enough to blast a generic ad to a massive email database anymore.

Shopping 223
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Retail Reset: Dealing with a Tight Labor Market While Keeping Existing Frontliners Happy

Retail TouchPoints

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention. 2021 set online sales records.

Marketing 246
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

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Analysis: Keeping up the Covid cashflow

Inside Retail

per cent fall in revenues to the same period in 2021 when panic buying by consumers fuelled sales. Coles management and investors expected this decline, but it was cushioned by successful customer retention from 2020 trading and operational initiatives, including the refresh of the chain’s “Down Down” campaign.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

in Q1 of 2021. Email marketing also opens your business up to increase revenue using your existing customers. Customer-retention strategies — cross-sells, downsells and upsells — are most effective in email marketing. There’s a paradigm shift in consumer behavior based on survival as opposed to luxury. There are 4.2