Remove 2021 Remove Customer Experience Remove Shopping Remove Social Commerce
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce β€” that is, retail interactions that begin (and sometimes also end) on social media platforms β€” is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience β€” both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 The best part about in-person shopping?

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated β€œShopping Tabs” for Shopify merchants, Twitter began a pilot of its β€œShop Module,” and Pinterest made it possible for creators to β€œcontrol the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. fulfilment and logistics, furthering the company’s ongoing effort to localize fulfillment and support speedier delivery times for American customers. β€œThe in late 2023 after first expanding to the area in 2021.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceΒ 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience β€” and perhaps most important, all the data that is generated along with it. This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement.