Retail TouchPoints

MARCH 3, 2021

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.

Social Commerce 264

Social Commerce Checkout Fashion Location 264

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside.

Social Commerce 261

Social Commerce Shopping Advertising Consumer 261

Retail TouchPoints

NOVEMBER 23, 2021

Now the retailer plans to make livestreaming history again with the first shoppable livestream on Twitter , featuring singer/songwriter Jason Derulo. “We are honored to have Walmart onboard as the first-ever brand to host a live shopping event on Twitter,” said Sarah Personette, Chief Customer Officer at Twitter in a statement.

Social Commerce 219

Social Commerce Shopping Apparel Planning 219

Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

Social Commerce 245

Social Commerce Shopping Planning Consumer 245

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Experiential Effects: Give Your Customers a Gift. What does that mean?

Customer Experience 312

Customer Experience Social Commerce Advertising Shopping 312

Retail TouchPoints

JANUARY 15, 2021

A closer look at these metrics allows you to revisit your business strategy, sharpen the systems you have in place and increase sales. But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Evaluating 2020 Metrics and Planning for 2021.

Payment Services 149

Payment Services Promotions Shipping Planning 149

Retail TouchPoints

AUGUST 10, 2021

At Chicago’s McCormick Place, Aug. Two members of the design:retail 40 Under 40 class of 2021, Macy’s Prabhjot Singh and Under Armour ’s Christiana DiMattesa, will participate in the Retail Rockstars Setting the Future of In-Store Experience session. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

AUGUST 19, 2021

We’ve done our Future Consumer Index seven times during COVID-19 and at this point, 19% say they have no fear at all [about COVID-19] and 33% say they’ll feel more comfortable in the next six months,” Orschell said in an interview with Retail TouchPoints. However, availability of products continues to be a challenge for many retailers.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 252

Fulfillment Social Commerce Customer Retention Consumer 252

Retail TouchPoints

AUGUST 1, 2022

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s The Back Story of #BookTok.

Social Commerce 255

Social Commerce Accounting Marketing Planning 255

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. The news that no spectators, not even locals, will be allowed at this year’s Olympics, not only means the loss of upwards of $1.2

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JULY 1, 2022

“Real-time testing with customers like Wayfair is critical to making autonomous freight movement a viable solution in the future,” said Craig Harper, EVP and Chief Sustainability Officer at J.B. This pilot follows a successful 2021 program with J.B. At Wayfair, innovation is at the core of everything we do, and this pilot with J.B.

Home Furnishings 261

Home Furnishings Planning Location ATS 261

Retail TouchPoints

SEPTEMBER 29, 2022

is making significant investments in the space with the launch of an AR Lab in 2021 to help brands develop AR experiences and the acquisition of AR commerce company Vertebrae earlier this year, among other moves. Verticals at Snap in an interview with Retail TouchPoints. Evolving From Fun to Function.

Social Commerce 237

Social Commerce Consumer Shopping Returns 237

Retail TouchPoints

MARCH 1, 2021

At a time when uncertainty about decisions large and small is still the norm rather than the exception, Sam’s Club has made confidence-building a central tenet of its online merchandising. “We We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. How many reviews are there?’

Consumer 285

Consumer Social Commerce Promotions Planning 285

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

Social Commerce 277

Social Commerce Shopping Fashion Consumer 277

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 139

Consumer Payment Services Fulfillment Advertising 139

Retail TouchPoints

FEBRUARY 19, 2021

Following are details on these efforts by 10 industry-leading companies: • Making It…with Lowe’s: The home improvement retailer’s virtual pitch program, hosted by Shark Tank star Daymond John, evaluated more than 400 new products aiming to be included on both physical and virtual shelves at Lowe’s. Big Find pitch session.

Apparel 268

Apparel Location Accessories Planning 268

Retail TouchPoints

MAY 24, 2022

In China, livestream commerce is already big business , generating more than $300 billion in sales in 2021 and representing 12% of ecommerce sales. As part of the transaction Linda Yu, Partner at SoftBank Investment Advisers, has joined Firework’s Board of Directors. ”

Finance 292

Finance Promotions Marketing Planning 292

Retail TouchPoints

DECEMBER 16, 2021

Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the streaming, social buying and selling platform TalkShopLive. The retailer can now provide this content via embeddable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms.

Checkout 251

Checkout Shopping Consumer Point of Sale 251

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Redefining Social Shopping.

Shopping 302

Shopping Marketing Consumer Planning 302

Retail TouchPoints

JANUARY 19, 2023

The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. ” Building a Foundation for Live Commerce As with any marketing channel or tactic, a sound livestream strategy starts with the fundamentals of brand marketing and storytelling.

Social Commerce 273

Social Commerce Consumer Marketing Shopping 273

Retail TouchPoints

NOVEMBER 16, 2022

Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Square plans to announce additional details about the card in 2023. Multiple Meta Resources.

Merchant Services 252

Merchant Services Finance Advertising Marketing 252

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. In 2021, the global metaverse market was estimated at $38.85 Joining the metaverse may seem overwhelming at first — but by taking small steps, you can gradually work your way up to a full-fledged offering.

Marketing 328

Marketing Advertising Social Commerce Planning 328

Retail TouchPoints

JULY 30, 2021

Editor’s Note: For a deeper look at the 11.11 Max Bissell, VP and General Manager of Hard Surface and Robotics at floorcare brand Bissell , which has participated in 11.11 We test and learn as much as possible leading up to the event and then lock in a plan and hang on for 11.11.”. billion in 2021, making up 37.4%

Merchant Services 278

Merchant Services Accounting Social Commerce Payment Services 278

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). For example, Macy’s RMN hit the market in 2020 and was able to generate $105 million in revenue by the next year, 2021.

Advertising 273

Advertising Marketing Social Commerce Consumer 273

Inside Retail

MAY 2, 2021

Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. Consumers are visiting their local suburban shopping centres and stores more often in 2021 than they did pre-pandemic.

Consumer 200

Consumer Social Commerce Shopping Returns 200

Retail TouchPoints

SEPTEMBER 22, 2022

From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%. Tmall Luxury Pavilion also is developing an XR experience that the company showcased for luxury executives at a special ceremony in Shanghai. 22 in collaboration with Vogue China.

Fashion 224

Fashion Consumer Shopping Marketing 224

Inside Retail

JUNE 28, 2022

“The dedicated toy section allows every Miniso customer to experience the immense fun and joy brought about by our toys, while enjoying the treasure hunt shopping experience in our store,” said Vincent Huang, VP of the international business department at Miniso in a statement. Expansion plans. Backend intelligence.

Inventory Turnover 130

Inventory Turnover Clienteling Social Commerce Consumer 130

Small Biz Trends

JULY 8, 2021

What do the latest retail statistics tell us about retailing in 2021? If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in the first quarter of 2021.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. So what does it take to turn social media users from passive scrollers into active customers?

Payment Services 220

Payment Services Social Commerce Consumer Advertising 220

Inside Retail

APRIL 13, 2022

Less than a year after launching, local e-commerce aggregator Una Brands already has a portfolio of 30 e-commerce businesses throughout the APAC region and an annual revenue run rate of $100 million. And it plans to spend a further $100 million over the next two years as it looks to become a unicorn.

Social Commerce 130

Social Commerce Inventory Management Marketing Brand Management 130

Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. However, there are other dynamics at play that will impact seasonal results.

Merchant Services 249

Merchant Services Payment Services Promotions Location 249

Retail TouchPoints

JUNE 14, 2022

announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed. Shannon Flanagan is VP of Global Strategy at Talkdesk. When Facebook, Inc., But despite its buzz, the metaverse is still very much in its infancy and its shape is very loosely defined.

Merchant Services 237

Merchant Services Social Commerce Customer Experience Fashion 237

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 154

Beauty and Health Accounting Social Commerce Advertising 154

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 272

Marketing Advertising Consumer Marketing Spend 272

Retail TouchPoints

JANUARY 19, 2022

Brand elevation is core to the Ralph Lauren strategy,” said Patrice Louvet, CEO of Ralph Lauren during a fireside chat at the NRF’s 2022 Big Show , held in New York Jan. At a time when many retailers are shuttering flagships and rethinking their role in store portfolios, Ralph Lauren has opened more of them. “We

Department Stores 247

Department Stores Wholesale Consumer Fashion 247

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 82

Social Commerce Merchant Services Inventory Management Wholesale 82