Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Shopper Motion

OCTOBER 25, 2022

Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads. By the mid of 2023, the three most popular internet browsers will stop backing for third-party cookies. e.g. To place furniture advertisements in articles about home decor. Third-party cookies.

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Retail Geek

JULY 9, 2021

Shopify Unite 2021 Instagram leans into commerce Nike earnings Warby Parker IPO. Episode 269 of the Jason & Scot show was recorded on Thursday July 8, 2021. I feel like more than half my life right now is retail media networks so they are super trendy and the dirty secret is most of them. Other News. Transcript.

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Retail Geek

MARCH 31, 2021

Meanwhile, retailers are quietly launching new “owned brands” every year that sell over $1B. Episode 258 of the Jason & Scot show was recorded live on Monday March 29, 2021. Challenger brands get a lot of buzz, but they are struggling to scale. Transcript. Jason: [12:13] Yeah there’s all kinds of stuff going on.

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