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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Shoppers will always patronize physical stores to some degree.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. Surely the retailer which many look to as the gold standard for direct-to-consumer brands has a profitable business after a decade in.

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10 Ways to Succeed in Retail

Indigo 9 Digital

If you are curious about what to do to take your business to the next level then consider these 10 ways to succeed in the retail industry. Pick the right location. Every time I see construction for a new retail space where I live I want to scream…no don’t do it! Just because you build it doesn’t mean they will come.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Amazon charges merchants a sales commission and they can also pay a fee for advertising on Amazon as well as a fee for logistic services. Both retailers see the importance of brick and mortar retail. Do you like this content?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

in 2021 on the back of strong growth in the prior year. Walmart is now the second largest eCommerce retailer in the United States with eCommerce making up over 13% of its sales. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

At the end of December [2021], we rolled out our first of two waves of menu simplification, removing low-volume items," said Tom Curtis, Burger King’s North American President. Burger King is investing $120 million into advertising which is a 30% increase over what Burger King previously spent annually in advertising.