Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

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Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. in Q2 2021, maintaining some of the momentum from the 24.3% compared to Q. on top of 10.9%

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Retail TouchPoints

SEPTEMBER 19, 2023

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology company at approximately $10 billion. The IPO valuation represents a significant decline from early 2021, at the height of the COVID pandemic, when Instacart raised funding at a $39 billion valuation.

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Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Social ads catch users at the point when they are blissfully scrolling their feeds. But what exactly needs investment?

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Retail TouchPoints

OCTOBER 4, 2021

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. “I Shoppers Will Have no Patience for Bad Site Experiences.

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Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

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Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s media network hit the market in 2020 and quickly generated $105 million in revenue in 2021. Macy’s, Inc.

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

MARCH 1, 2023

There are some different creative tactics that cash businesses like lotteries can incorporate into their digital marketing efforts to interact with customers and build interest to drive sales at the right moment. adults purchases a lottery ticket at least once annually — and one in eight buys one at least once a week.

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Retail TouchPoints

JUNE 24, 2021

Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. for both years. during that year.

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Inside Retail

NOVEMBER 25, 2021

We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and how it plans to stay connected with customers going forward. While the move is expected to cost the company £10 million ($18.5 million) in the short-term, Lush said it’s a case of putting people over profit. .

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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Retail TouchPoints

JUNE 15, 2022

At the moment a “ couple hundred U.S.-based The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Bing’s goal might be similar.

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Retail TouchPoints

MAY 12, 2021

After all, in the midst of a pandemic, with most everyone spending a lot more time at home and almost no time out on the town, bling was not at the top of many shopping lists. It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC).

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Retail Gazette

OCTOBER 11, 2023

Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK. Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range.

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Retail TouchPoints

AUGUST 13, 2021

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. At the end of the day, the channels are all blurring — Google used to be an advertising platform, now they have Buy on Google, which makes them a marketplace.

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Retail TouchPoints

FEBRUARY 9, 2021

There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles. For instance, retailers may want to look at efforts that aren’t necessarily ad campaigns.

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Retail TouchPoints

JANUARY 15, 2021

A closer look at these metrics allows you to revisit your business strategy, sharpen the systems you have in place and increase sales. But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Evaluating 2020 Metrics and Planning for 2021.

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365 Retail

FEBRUARY 14, 2022

Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev. According to an Adweek-Morning Consult survey, 49% of TikTok users said they’ve purchased something after seeing it advertised, promoted or reviewed on the platform.

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Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

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Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

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Rangeme

SEPTEMBER 28, 2021

January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. July 14, 2021. August 10, 2021. July 29, 2021. Digital advertising boom time. Digital advertising boom time. Digital advertising on Google. May 19, 2021.

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Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.

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A1 Retail

AUGUST 26, 2021

Following the recent success of its first television advertising campaign in five years, cookware, and kitchenware brand ProCook is set to unveil the next instalment of its culinary sequence, aiming to raise brand awareness among both seasoned cooks and enthusiastic beginners.

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Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

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Retail TouchPoints

MARCH 22, 2022

At last year’s show, a kind of awe surrounded the $5 billion these firms had collectively raised for the sole purpose of acquiring successful Amazon-based businesses. A mere six months later (COVID having toyed with everyone’s timelines) at the 2022 show, that number now totals approximately $14 billion and rising. Source: Statista.

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Retail TouchPoints

OCTOBER 7, 2022

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. In the advertising world it’s all a gray zone.

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Retail TouchPoints

MAY 20, 2022

Ulta’s new offering, which the retailer first announced in late 2021, is called UB Media and promises to offer brands “addressable advertising” opportunities to reach its community of 37 million Ultamate Rewards members. The company said that it plans to roll out additional advertising formats in the future.

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Retail TouchPoints

AUGUST 17, 2022

Looking at all the stats, frankly one might even say quite the opposite. at the peak of the pandemic. at the peak of the pandemic. Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising.

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Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Retail TouchPoints

JANUARY 13, 2021

This phenomenon helped large, digitally savvy retailers like Target , Home Depot and Walmart thrive and earned them spots among the top 10 retailers in CI&T ’s Connected Retail Report , which was presented during Chapter 1 of the 2021 NRF Big Show. ” New Shopping Routines in 2021 Call for New Approaches to Connected Retail.

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Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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VMS

SEPTEMBER 30, 2021

(Minneapolis) says its stores remain at the center of everything it does. At Target, we’re continually innovating our store design to make our shopping experience even easier, safer and full of joy,” explains Joe Perdew, VP Store Design. Advertisement. That retailer is Target.”. In all, it has just over 1900 stores.)

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Retail TouchPoints

MAY 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026.

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Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. In terms of advertising ROI, the most efficient of all TV media is on the national cable networks.

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