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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

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Ad Optimization Platform Quartile Acquires Sidecar

Retail TouchPoints

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

between January and February of 2023 — they are still some way behind the comparative period of 2021. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. An easy way to start is with the ad manager available through most platforms. Can I do this for Holiday Season 2021? There are more than 3.6

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.