tag targeted-advertising 2020 Related Topics 
Inside Retail
JANUARY 12, 2023
As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts.
Wiser
APRIL 3, 2023
It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Usually, these ads are targeted toward your interests, so they probably catch your eye. On top of this, social commerce is a great way to sell directly to your target audience.
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Retail TouchPoints
JANUARY 21, 2021
The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. data from Global-e suggests that international commerce had grown 42% by May 2020. And cross-border ecommerce is booming. In the U.S.,
Store Growers
MARCH 9, 2020
Way too often I see new advertisers being jumpy: New advertiser complaining about not seeing results. Google Ads is a platform that allows you to advertise in different places, using different campaign types and different ad formats. They’ve been around for 20 years and a lot of advertisers have gotten REALLY good at them.
Shopper Motion
OCTOBER 25, 2022
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier for Advertisers), which enables advertisers to hunt down users across different apps. Their settlement will have a significant crash on the online advertising industry.
Retail TouchPoints
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings. “It
Retail TouchPoints
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings. “It
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