Remove tag influencer-marketing
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246
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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Marketing 130
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How YouTube aims to take a piece of the social commerce pie

Inside Retail

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.

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Foot Locker Buys Two Retailers for $1.1 Billion, Entering Japan and Expanding in the Western U.S.

Retail TouchPoints

with a $360 million price tag, will give the retailer a foothold in Japan as well as access to the atmos brand. The retailer makes more than 60% of its earnings, which totaled $175 million in 2020, through digital channels. Text Trading Company, K.K., Both transactions will be funded with Foot Locker’s available cash.

Apparel 264
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Facebook calls time on Live retail selling system

Inside Retail

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. In 2020, KitKat launched “ Live from the Kitkat Chocolatory ”, an Australian-first Facebook-live shopping experience.

Shopping 130
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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. billion this year, up from US$9.7 Will it be algorithmic or human-reviewed?

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

Marketing 130