Retail TouchPoints

NOVEMBER 3, 2021

For example, at Decorilla we often tag a vendor’s account directly to offer our customers a 30% discount using our promo codes. The first step is to use the right hashtags according to location and trending videos by category, which you can find on the “Discover Tab.” Opportunities are already in full flow on TikTok and Instagram.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok’s #TikTokMadeMeBuyIt hashtag has been used more than 7 billion times, by users posting what they have bought based on product recommendations on the site.

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

AUGUST 10, 2022

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. In 2020, KitKat launched “ Live from the Kitkat Chocolatory ”, an Australian-first Facebook-live shopping experience.

Shopping 130

Shopping Accounting Returns Planning 130

Retail TouchPoints

DECEMBER 29, 2021

of its total revenue in 2020. Other well-established brands have also jumped on the bandwagon to utilise social media hashtags or encourage consumers to post their reviews of their products. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

Beauty and Health 303

Beauty and Health Consumer Marketing Management 303

Inside Retail

AUGUST 20, 2023

According to data from American market research company The NPD Group, while total apparel sales declined by 19 per cent in 2020, sales of cosy and casual clothing rose, with sweatpants up 17 per cent, sleepwear up 6 per cent, and sports bras up 10 per cent.

Fashion 130

Fashion Apparel Accessories Returns 130

Wiser

APRIL 3, 2023

Amid the 2020 pandemic, Facebook launched a feature called Facebook Shops which allows business to create online stores free of charge. This is mostly due to its sheer size. In fact, there are many smaller businesses that forego a dedicated website altogether and utilize Facebook as their main source of eCommerce.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167